Dream Year Pitch Night
Jumaine Jones
Kate Schmidgall

About The Book

Dream Year

Over 66% of Americans hate their jobs. They despise their bosses, bemoan their working conditions and feel like they’re not making a difference in the world. On top of this, they’re frustrated by a dream that’s never been realized. But they’re afraid to take risks, worried about paying the bills and don’t know where to begin.

Introducing a new book from Ben Arment that shows the way.

Dream Year was written to help you make the leap from a job you hate to a life you love. You'll not only rediscover a life-long dream that got lost along the way, but also learn the process to make it a reality. By combining practical lessons, proven principles and true stories, Dream Year will help you reclaim your passion and find a way to make it your livelihood.

Let the adventure begin.


The employee mind-set is disappearing like the factories where it was born. We'll all expire if we wait for some force outside ourselves—business or government—to bring us jobs or teach us who we are or how we ought to live. Ben Arment's Dream Year is a powerful launching pad for that mental re-boot. Start here.

Steven Pressfield

Author of The War of Art and The Legend of Bagger Vance

Ideas alone aren’t sufficient; it’s what you do with them that counts. If you have a brilliant idea but aren’t sure where to begin, Dream Year will show you step-by-step how to make it reality.

Todd Henry

Author of Die Empty

Ben's concept of frustration's unexpected role in our passions was absolutely brilliant. I literally clapped out loud when I read that section. Best part? That was only chapter one. Everything else that followed was just as awesome, which is not surprising given that Ben spent years honing these ideas with real people who have real dreams. People like you and it turns out, people like me too.

Jon Acuff

New York Times Bestselling author of Start, Punch Fear in the Face, Escape Average, Do Work That Matters


Chapter 1:

Daring to Dream

Most people know what their dream is; they're just too afraid to say it. Naming a dream invokes the forces of fear and insecurity. But you can do this. You're supposed to do it. That’s why the dream was given to you in the first place.
Chapter 2:

Defining the Dream

Every dream has a history. It didn’t begin just now. You can see traces of it all the way back to your childhood. Pursuing a dream is the culmination of every experience, talent and circumstance you've ever had. No moment has been wasted.
Chapter 3:

Your Idea Model

It’s not enough to have a great idea. The world is filled with them. What you need is a great idea model - a concept that people have never experienced before. It reinvents the industry, removes the competition and offers a unique experience to the world.
Chapter 4:

Your Financial Model

A great idea is a spreadsheet with skin on. No dream can be sustained without a profitable financial model. And make no mistake – whether you're profit or non-profit – the goal is to make a profit. Otherwise, it’s not a dream; it’s a hobby.
Chapter 5:

Executing the Dream

Every dreamer is made up of two people – “ordinary you” and “CEO you.” In order to bring your dream to life, “CEO you” must be in charge. From 30,000 feet, creating looks like art. From ground level, it’s a to-do list.
Chapter 6:

The Big Ask

You can't delegate the task of creating revenue. No one will care as much as you. Revenue comes from making asks. And making asks comes from building high-trust relationships. Your job is to be a maker of friends.
Chapter 7:

Branding the Dream

Branding is more than just design. It’s the quality of your product, the texture of your paper, the look of your photos and how you answer the phone. Branding is about the total user experience. And a great dream requires great branding.
Chapter 8:

Building a Platform

Nobody cares about your idea. There are too many brands, books, companies and causes vying for people’s attention. It’s the way of the social economy. By building a platform, you're creating a community of people who care.
Chapter 9:

Marketing the Dream

Marketing is about creating demand for your dream. Otherwise, you’re forced to sell your ideas through persuasion and incentives. Instead of going into sales, create a property that excites people and builds demand for what you do.
Chapter 10:

Growing the Business

Launching a dream requires learning from your mistakes until you get it right. It’s like trying to open a combination lock when you don’t know the numbers. You have to turn the tumblers one by one until you finally crack the code.
Chapter 11:

Sustaining the Dream

Most people don't quit because of failure. They quit because of discouragement, fear, worry and close-calls. So don't quit. Grow in your emotional fortitude. You'll be surprised to learn how close you are to success.


Benjamin Nockels
Kate Schmidgall
Jenna Quintana
Amy Jacobs
Thomas Boto
Carrie Starr
Justin Wise
Bryan Allain
John Finch
Nathan Gonzales
Duy Nguyen
James Matthews
Hilary Barnett
​Chris McAlister
Jumaine Jones
​Nubia Echevarria


Ben Arment, 2013 Conference Presentation

Invite Ben Arment to speak about the principles of Dream Year at your organization or event. Options range from a keynote on topics in the book to a longer-form experience that covers the whole process. Ben also leads STORY, one of the premiere creative events in the country. He is passionate about helping creators, dreamers, and entrepreneurs unlock their greatest potential. Contact Ben at ben@dreamyear.net.

Pitch Nights

Join Ben Arment for a "Dream Year Pitch Night" in a city near you this summer. You'll get a copy of the book, meet a community of dreamers in your city, and hear Ben talk about the principles of Dream Year. Also, you'll have the chance to be one of 10 attendees to "pitch" your dream using 20 slides timed to advance every 20 seconds. After you register for the event, you'll get an email that explains how you can participate.

One Day Event

November 08

Nashville, Tennessee

Join Ben Arment for a one day Dream Year event on Saturday, November 8th, 2014 in Nashville, TN. You'll learn the foundational principles of the book, get practical instruction from concept to launch, and collaborate with other participants. Whether you need clarity on your dream or next steps beyond the book, this event will give you practical insights to help bring your dream to life. Seating is limited.

Register Now


Made it this far and still have questions? Feel free to drop us a note at info@dreamyear.net. We'll be happy to answer any questions you might have. For press inquiries, contact Stefanie Rosenblum at Penguin at srosenblum@penguinrandomhouse.com.