Dream Year, created and coached by Ben Arment, leads 24 people through a process to achieve one God-given Dream in one year.
Each year, a group of audacious people goes through a process to achieve a larger-than-life dream over the course of a year. The participants include everyone from filmmakers and activists to entrepreneurs and authors. No dream is too big, and no idea is too far-fetched.
The journey is called Dream Year.
There are three ways to participate: Attend a weekend retreat, where you'll learn how to bring a dream to life; pick-up a copy of the soon-to-be-released book Dream Year, which comes with access to a free online course; or contact us for coaching and on-site training.
Let the journey begin.
- JanuaryDaring to Dream
- Most people know what their dream is; they're just too afraid to say it. Naming a dream invokes the forces of fear and insecurity. But you can do this. You're supposed to do it. That’s why the dream was given to you in the first place.
- MarchYour Gift to the World
- You can go only as far as your gifts will take you. But being the “artist” is not your only option. You can also be the “producer” that orchestrates the work of other talented people. You'll join the ranks of other great producers, curators and directors in history.
- MayYour Financial Model
- A great idea is a spreadsheet with skin on. No dream can be sustained without a profitable financial model. And make no mistake – whether you're profit or non-profit – the goal is to make a profit. Otherwise, it’s not a dream; it’s a hobby.
- JulyHow to be a Rainmaker
- You can't delegate the task of creating revenue. No one will care as much as you. Revenue comes from making asks. And making asks comes from building high-trust relationships. Your job is to be a maker of friends.
- SeptemberBuilding a Platform
- Nobody cares about your idea. There are too many brands, books, companies and causes vying for people’s attention. It’s the way of the social economy. By building a platform, you're creating a community of people who care.
- NovemberGrowing the Business
- Launching a dream requires learning from your mistakes until you get it right. It’s like trying to open a combination lock when you don’t know the numbers. You have to turn the tumblers one by one until you finally crack the code.
- FebruaryDefining to Dream
- Every dream has a history. It didn’t begin just now. You can see traces of it all the way back to your childhood. Pursuing a dream is the culmination of every experience, talent and circumstance you've ever had. No moment has been wasted.
- AprilYour Idea Model
- It’s not enough to have a great idea. The market is filled with them. What you need is a great idea model - a concept that people have never experienced before. It reinvents the industry, removes the competition and offers a unique experience to the world.
- JuneExecuting the Dream
- Every dreamer is made up of two people – “ordinary you” and “CEO you.” In order to bring your dream to life, “CEO you” must be in charge. From 30,000 feet, creating looks like art. From ground level, it’s a to-do list.
- AugustBranding the Dream
- Branding is more than just design. It’s the quality of your product, the texture of your paper, the look of your photos and how you answer the phone. Branding is about the total user experience. And a great dream requires great branding.
- OctoberMarketing the Dream
- Marketing is about creating demand for your dream. Otherwise, you’re forced to sell your ideas through persuasion and incentives. Instead of going into sales, create a property that excites people and builds demand for what you do.
- DecemberSustaining the Dream
- Most people don't quit because of failure. They quit because of discouragement, fear, worry and close-calls. So don't quit. Grow in your emotional fortitude. You'd be surprised to learn how close you've come to success.
- Benjamin Nockels
- Benjamin Nockels noticed a problem in his hometown of Oklahoma City, OK. There were thousands of children stuck without loving homes in the foster care system. There weren't enough families coming forward and the system was backed-up, leaving kids stranded in government-run shelters. Benjamin joined Dream Year to figure out a way to mobilize his city. We worked on a plan to create the 111Project by working alongside government leaders and inviting the city's faith community to welcome these kids home. Hundreds of families have answered the call.
- Kate Schmidgall
- Kate Schmidgall had a dream of creating a documentary-style magazine that would expose the plight of those less fortunate and the organizations that were making a difference in her city of Washington DC. At a time when print publications are losing readership and going out of business, Kate insisted on defying the odds and reprising an old medium. Kate joined Dream Year to figure out how to make her dream possible. Together, we explored new approaches and found a financial model that brought her new breathtaking Bittersweet Zine to life.
- Jenna Quintana
- Jenna Quintana worked in the medical field in Portland, OR but spent her nights sketching dresses and clothing designs for her own fashion line. She'd never been trained or even worked in the fashion industry before, but she couldn't escape her dream. She joined Dream Year to find the confidence and know-how to make her dream a reality. By working with us, Jenna has created the first patterns, enlisted backers and is bringing her first line to market. She's not only launching a successful business but helping to lift the esteem of women through her designs.
- Amy Jacobs
- Amy Jacobs was a writer and editor at a publishing company in Nashville, TN but had a vision for designing a new kind of home that emphasized gatherings. She knew her sensibilities were strong - her own house had been featured in Better Homes and Gardens magazine and friends often hired her to decorate their homes as well. But she didn't know where to start. Amy joined Dream Year to turn her passion into a profession. We worked on gathering specialists around her, finding funding and turning her ideas into extraordinary homes through a company called Gather & Build.
- Thomas Boto
- Thomas Boto is an attorney in Dallas, TX who loves reading books to his children at bedtime each night. But there weren't any children's books that addressed his love for nature and the great outdoors. He wanted them to experience the wide-eyed wonder that made him love God's creation. So Thomas joined Dream Year to bring a new interactive children's book series to life. We partnered to conceive a story about a community of Owls that travels the world to experience nature and learns values that will help them in life. The enchanting series is called Owlegories.
- Carrie Starr
- Carrie Starr is a business professor at a college in upstate New York. She and her husband Erv had both come from disrupted homes and were passionate about helping young couple make their first marriage their last one. But so far, their efforts weren't gaining momentum. So Carrie joined Dream Year in order to build her platform as an authority in the field. We walked alongside her to re-wrote her first book, brand her organization as "Marriage Adventures," hire a professional design team, find financial backers and launch new resources and events for young couples.
- Justin Wise
- Justin Wise worked as a minister at a Lutheran church in Des Moines, IA and was quickly growing as a leader in the field of social media. His own blog was popular and now other people were asking him for advice. But he didn't know how to make the leap into the marketplace. Justin joined Dream Year to figure out how to create a social media consulting company. We worked with Justin to study the industry he was targeting, identify his target customer and shape some offerings that would sustain a new career. Justin launched out on his own and has never looked back.
- Bryan Allain
- Bryan Allain was an engineer in Lancaster, PA who hated his job. It earned him a good living, but it wasn't what he wanted to do. Bryan had a knack for creating online communities and helping bloggers grow their platforms. But he didn't know how to create a business out of it. So Bryan joined Dream Year to take his ideas and make them his livelihood. We worked with Bryan on the concept for a new book, shaped a brand called Killer Tribes and helped him launch an annual event for bloggers. Bryan quit his job to work on it full-time.
- John Finch
- John Finch was a salesman in Dallas, TX who couldn't shake the notion that he was supposed to help men become better fathers. His own dad had committed suicide when he was a young boy, and it took years for him to finally realize the damage it had done to him. But John didn't know what this new endeavor would look like, so he joined Dream Year to figure it out. We worked with John to begin developing a documentary film that would interview notable people about the role of fathers. The film and John's new organization The Perfect Father is spreading rapidly.
- Nathan Gonzales
- Nathan Gonzales is a writer for Roll Call and the The Rothenberg Political Report in Washington DC. But he had the vision for a new kind of political website that shared both right and left perspectives from each state across the country. So Nathan joined Dream Year to launch PoliticsInStereo.com to make it happen. We worked with him to map out a strategy for a site that could update on its own and generate residual income for his already too-busy life. Nathan launched the site during an election season and quickly began to garner sponsors. The site continues to grow in readership.
- Duy Nguyen
- Duy Nguyen owned an Asian-fusion restaurant in Quebec, CA that wasn't doing so well. He was struggling to be profitable and was buried under a mountain of bills. So Duy joined Dream Year as a way to take his business to the next level. We worked together to analyze his financial model. After all, a great idea is a spreadsheet with skin on. We got rid of the unnecessary expenses, streamlined the purchasing and found ways to generate new streams of revenue. He not only became profitable and surprised his banker, but also opened two more locations.
- James Matthews
- James Matthews was a global development consultant for the health care industry based in Cochin, India. He enjoyed traveling the world to meet with Fortune 100 clients but yearned to help the people of his own country have a better future. If only the corporate world would help those without. James joined Dream Year to birth his organization called The Sacred Revolution. We worked together to form a strategic plan, brand the organization and prepare resources for mobilizing global organizations to help the youth of India.
- Hilary Barnett
- Hilary Barnett was working at a non-profit organization in Nashville, TN trying to figure out how to work for herself. She had a knack for creating content and fostering conversations on-line. But with a new baby at home, she needed to figure out how to turn it into a business. She came to a Dream Year Weekend to understand the process of birthing a dream. We worked together to shape an "idea model" and then translate it into a financial model that would sustain a business. Hilary launched a company called Savvee, picked up clients and was able to quit her job.
- Chris McAlister
- Chris McAlister is a personal coach and minister from Columbus, OH who wanted to help leaders develop stronger character for their important work. He had seen a number of influential leaders give-in to destruction lifestyle choices and wanted to make a difference. He joined Dream Year in order to launch a successful organization that could offer retreats and resources. Armed with a DMin, a new book and a lifetime's worth of insight, Chris started SightShift as a way to help foster healthy identity formation.
- Jumaine Jones
- Jumaine Jones is a minister in Silver Spring, MD with lots of young professionals in his church. After watching them struggle through the labyrinth of romantic relationships, he had a passion for helping them figure out dating, love and marriage. He joined Dream Year in order to write and publish a book that would help provide direction. We worked with Jumaine to craft a writing plan, a title for the book, a marketing strategy and publishing services. In July 2013, Jumaine launched Lost in Lost: Navigating the Five Relationship Terrains.
- Nubia Echevarria
- Nubia Echevarria worked at a publishing company by day but spent her nights making lovable sock monkeys for her friends. She quickly realized the power of love, not only in giving gifts, but also in how the monkeys could benefit the makers in a fair-trade enterprise. Nubia attended a Dream Year Weekend to learn how to execute her ideas. Out of this experience, she created The Monkey Project, which provides a better future for talented Peruvian women who hand-crochet each of them. Proceeds of the sales and children’s books are donated to various global charities making a positive difference.
- When is the book coming out?
The book will be released through Portfolio | Penguin in the summer of 2014.
- Do you offer private coaching?
Yes, we offer private coaching throughout the year to select projects. Email us at firstname.lastname@example.org for more information or apply below.
- What kinds of dreams are best suited?
Measurable projects that have not yet been started are best. Also, it needs to belong only to you so you can make key decisions.
- Do you fund projects?
Depending on the project, we sometimes invest coaching and funds in exchange for equity in the organization.
- What if I don't know my dream?
Dream Year is designed to help you identify and then execute your dream. If you don't know it yet, we'll help you figure it out.
- Do you offer on-site training?
Yes, we provide training sessions for organizations. Contact us at email@example.com for more information.
Join Ben Arment for Dream Year Weekend in Virginia Beach, VA on January 24-26, 2014. You'll experience a three-day, intensive retreat that explores the Dream Year process from concept to launch. You'll get to collaborate with other participants and receive personal feedback on your project. Whether you don't know what your dream is and need clarity or you're certain about it and want the next steps, this weekend is designed to give you practical action-steps to bring it to life. Seating is limited. Register Now.
The personal coaching process starts in January and is limited to just 12 participants in 2014. The cost of the program is outlined in the application process but is approximately $1,000 per quarter. We're currently accepting applications for 12 personal coaching spots in 2014. Applications must be received by Friday, December 6, 2013. You will be notified of the outcome by December 31. Apply Now.
The Program Includes:
- Access to weekly coaching emails
- Coaching call with Ben Arment each month
- Personalized plan for executing your dream
- Encouraging accountability and goal-setting
- Free admission to Dream Year Weekend
- Exclusive video chats with special guests
- Free books and helpful resources each quarter
- Opportunity to collaborate with other participants
Dream Year Book
Studies show that most Americans hate their jobs. They despise their bosses, bemoan their working conditions and feel like they’re not making a difference in the world. On top of this, they’re frustrated by a dream that’s never been realized. But what can they do about it? They’re afraid to take risks; worried about paying the bills; and don’t know how to change their circumstances.
The book Dream Year lays out a one-year process that will help readers make the leap from a job they hate to a life they love. It will not only help them rediscover a life-long dream that got lost along the way, but also see it become a reality. There’s no dream too small and no idea too far-fetched. Dream Year is a book about doing what you love and making it your profession.
Dream Year is due to hit stores July 31, 2014.
About Ben Arment
Ben has launched a variety of creative projects, including The Whiteboard Sessions, STORY, Meet At The Movie and Dream Year. He has started numerous companies, written two books and serves as a development strategist for several global organizations. Ben and his wife Ainsley live in Virginia Beach, Virginia with their four children: Wyatt, Dylan, Cody and Annie.